TECHNOLOGY ANALYSIS OF CULTURE AND DIGITAL MEDIA

The impact of Technology on Culture

It has become a lot of intellectuals and researchers have discussed the subject of the impact of technology and communications on human life, especially in recent times, where the spread of the Internet through smartphones and portable devices is the unprecedented way.

Argue (Andrew Murphie, 2017)In his book, Culture, and Technology, he says that people have become virtual in all areas of life, from shopping to education and work to social relations. The interaction of people with Technology, especially communication and information technology, is represented on the Internet and the services it provides in communications, such as social media, blogs, and other websites that provide services and information. Here, we can ask how the relationship between Technology and culture can be analyzed when cultural sources have become linked to Technology.

People receive news, information, and entertainment from one place and can work from the same place or home. Here, technology has become a controlling culture by providing a wide range of information and different cultures. As shared (Postman, 2011). Society no longer uses technology only as a support system but is shaped by it.” Yes, we have become affected and influential simultaneously through what we receive from culture and information through technology and what we publish on various means of technology, especially the means of communication. Therefore, we can assume that communication technology, information, and culture impact each other in the current era.

For example, a person can be positively affected when technology is used for learning, reading, scientific research, and other things that elevate the human mind and thus become a positive element. When you provide content on the Internet, it is positive content and vice versa. When you follow up on moral and social corruption, what you provide will be what you receive. According to (AUXIER, 2020), a survey of U.S. adults was conducted July 13-19, 2020. One-in-ten Americans say social media sites have a mostly positive effect on how things are going, and one quarter says these platforms have neither a positive nor negative effect. The bottom line is that communication technology serves societies, individuals, and institutions in all its forms. It bears the positive and the negative together, just as medicine carries the side effect.

References

Andrew Murphie, J. P. (2017). Culture and Technology. New York: PALGRAVE MACMILLAN.

AUXIER, B. (2020). 64% of Americans say social media have a mostly negative effect on the way things are going in the U.S. today. pew research center. Retrieved from 64% of Americans say social media have a mostly negative effect on the way things are going in the U.S. today.

Postman, N. (2011). Technopoly: The surrender of culture to technology. Vintage,, par2.