Communication is a Variable

 Communication is a Variable

 Communication is constantly changing. As (SZABO, 2021)spoke, “it is a slow, but decided, visible change, one that profoundly affects human society.” Communication tools change continually, but they change all aspects of life when you look back. The phone has made a qualitative leap in the field of making the process of communication easier and faster, reducing time and effort, and with the advent of the Internet and the spread of social media near things and business, and added dimensions to the communication process, such as video communication via social media, news, shopping, entertainment, work, and education became within your mobile device, as a result of the development of digital tools.

(Hudcová, 2014)stressed that the means of communication have become more present in the lives of individuals and institutions and have affected the nature of business. With the availability of social media and internet applications on mobile, it has become accessible to everyone anywhere and anytime. According to the Pew research center (2020), 58% of American adults rely on social media to receive the news; it threatens the traditional press as they acquire news and advertisements and interactively present them. That confirms the magnitude of the change brought about by social networking platforms over the Internet.

 

References

mitchell, e. s. (2020). news use across social media platforms in 2020. USA: Pew research center .

SZABO, L.-V. v. (2021). Mass Media, Social Media and Technological Evolution Today: A Theoretical Approach. Journal of Media Research, 7.

Zateva, K. (2014). Novinarstvo u senci društvenih medija kao izvora informacija. Media & Communication, 389.