Communication Tools Change

 Changing tools

communication tools have changed the nature of communication Digital tools have changed communication life. (Bosamia, 2013)says ICT has contributed a lot to changing our every day, such as the letter to the e-mail, market shopping to online shopping, classroom learning to e-learning, journalism, public and political relations, and so on. What confirms these changes is that education has benefited from digital tools in the Covid-19 crisis, just as the press has become owned by official pages on social media platforms, as confirmed (Ruohan Li, 2015)that during the past decade, great changes have occurred in journalism. Many are due to the rapid rise of social media” (p181). Not only did the press, but social media changed the work of public relations, as a study he conducted (Sonja Utz, 2013) also demonstrated. Also, organizations have embraced social media as an important communication channel for marketing and PR, as also crisis communication. In addition to using these platforms in brand building and marketing, (Ruohan Li, 2015)Burch added, the increased global popularity of social media has led many consumer brands to turn to consumer-to-consumer marketing methods in recent years. Digital tools have changed communication structure in all areas, and I do not think that change can be stopped.


 

the use of social media

 

 

References

Bosamia, M. (2013). Positive and negative impacts of information and communication technology in our everyday life. Information_and_Communication_Technology.

Ruohan Li, A. S. (2015). Factors influencing information credibility on social media platforms: Evidence from Facebook pages. Procedia computer science, 314-328.

Sonja Utz, F. S. (2013). Crisis communication online: How medium, crisis type and emotions affected public reactions in the Fukushima Daiichi nuclear disaster. Public relations review, 40-46.

 

 

Comments

Post a Comment

Popular posts from this blog

THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON NEWS

Image
Modern Media (Social Media News)  Communication and information technology represented in social media platforms, blogs, and websites have affected how media organizations distribute news in an unprecedented way. The public is no longer a recipient of the news but has become involved in it, and they can choose what suits them or interests them. They can now receive the entire newsletter without waiting for it at a specific time and place to participate (Eun-Ju Lee, 2017). " Innovations in communication technology have changed the way news is produced and consumed" (p,4), and now receive, news updates the moment they happen without the trouble of effort. Yes, smartphones and mobile devices equipped with the Internet allow all that. News organizations are now broadcasting the news bulletin through social media platforms faster and more spread, reaching all parts of the world without the need to establish stations sent in each country to broadcast signals Social media platforms ...
Read more

Communication in the Twenty First Century

Image
   Communication Evolves Like Humans Human communication researcher  (Tomasello, 2010) confirms that the” origin of communication is collaboration and culture. The basic motives of the infrastructure are helping and sharing. Communication develops”(p,15) with the development of humans and their needs to deliver their messages and obtain information in the human search for the development of communication from the Stone Age to the Internet age, in which social media has become provides a set of tasks at the same time to serve human needs as (Hudcová, 2014) says “Nowadays, data and information are everywhere and their amount increases rapidly every year” (p.50) A study by (Michelle Lane, 2012) confirmed that the ease of use of social networking sites led to the intensity of use and increased the benefit." Facilitating communication between individuals and groups and facilitating access to information and news via the Internet has called many people to use social media b...
Read more