Communication Tools Change

 Changing tools

communication tools have changed the nature of communication Digital tools have changed communication life. (Bosamia, 2013)says ICT has contributed a lot to changing our every day, such as the letter to the e-mail, market shopping to online shopping, classroom learning to e-learning, journalism, public and political relations, and so on. What confirms these changes is that education has benefited from digital tools in the Covid-19 crisis, just as the press has become owned by official pages on social media platforms, as confirmed (Ruohan Li, 2015)that during the past decade, great changes have occurred in journalism. Many are due to the rapid rise of social media” (p181). Not only did the press, but social media changed the work of public relations, as a study he conducted (Sonja Utz, 2013) also demonstrated. Also, organizations have embraced social media as an important communication channel for marketing and PR, as also crisis communication. In addition to using these platforms in brand building and marketing, (Ruohan Li, 2015)Burch added, the increased global popularity of social media has led many consumer brands to turn to consumer-to-consumer marketing methods in recent years. Digital tools have changed communication structure in all areas, and I do not think that change can be stopped.

 

 

 

References

Bosamia, M. (2013). Positive and negative impacts of information and communication technology in our everyday life. Information_and_Communication_Technology.

Ruohan Li, A. S. (2015). Factors influencing information credibility on social media platforms: Evidence from Facebook pages. Procedia computer science, 314-328.

Sonja Utz, F. S. (2013). Crisis communication online: How medium, crisis type and emotions affected public reactions in the Fukushima Daiichi nuclear disaster. Public relations review, 40-46.